# Brand Ambassadors **Brand Ambassadors** is another deep-rooted program that focuses on incentivizing our growing community by distributing a certain percentage of the profit reserves from merch sales to the token and genesis collection holders. In addition, our merch will be a web3-based store, which will support payment of our in-house token $INC and other tokens such as Ethereum, and special rights for the FRA (First Row Access) with discounts on our website. Incursion plans to accomplish even bigger goals in the future, which would transfer intellectual property (IP), commercial, and exclusive licensing rights to the individual NFT holders. This will enable the owners to create artwork. However, currently, the decision behind this idea has some obstructions, which we will solve before presenting the complete outlook. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://incursions-team.gitbook.io/the-incursion-litepaper/utilities-and-values/brand-ambassadors.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.